BIC - 2025
BIC 4Colours: A pen for every side of you
The Berry teamed up with BIC to celebrate their iconic BIC 4 Colours pen range, bringing new life to three standout designs… Pastel, Hydrodrip and Shine. The campaign unfolded in two parts: a full CGI fever dream of a film that reimagined the pens in a wild, surreal 3D world, and a social-driven series of influencer videos featuring Instagram star and cosplay artist Alyson Tabbitha.
Music and relevant audio editing was provided by George Bate.
Watch:
